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  • Writer's pictureChristina Hackett

Google's AI-Powered Virtual Try-On Tool Revolutionizes Online Shopping

Are you tired of online shopping that leads to disappointment?


Google has come up with an AI-powered virtual try-on tool, which uses generative artificial intelligence to accurately reflect how clothes drape, stretch, form wrinkles, and cast shadows on different models with varying skin tones, body shapes, and hair types. This innovative feature, available through Google search, will initially debut with women's tops and empower shoppers to experiment with brands like H&M, Anthropologie, and Loft.

AI Powered virtual try on
A selection of three different models wearing the same shirt.

Google's virtual try-on tool is a response to consumers' online shopping frustrations, and according to the company, the AI technology will extend to men's dresses later this year, aiming to enhance online shopping convenience in numerous ways.

Google's initiative is not unique, as other retailers like Walmart and tech companies like Snap have also utilized augmented reality for similar virtual try-on tools.

virtual try-on tool features real models.
Google's try-on tool features real models.

Augmented reality is truly the next generation level of marketing and seeing Google and other companies take advantage of what truly can put consumers, especially the introverted ones, inherently making more of their purchases online rather than making the trip to shopping malls.


Google has unveiled its game-changing virtual try-on tool, powered by generative artificial intelligence. Google aims to overcome the frustrations of online shopping, this cutting-edge feature is set to transform the way we shop for clothing. Google's commitment to delivering an immersive and personalized experience shines through with this innovation.


By leveraging generative AI, Google's virtual try-on tool promises to replicate the feeling of stepping into a fitting room, but within the digital realm. Initially focused on women's tops, the tool provides users with the ability to interactively try on garments from popular brands like H&M, Loft, Everlane, and Anthropologie. No longer bound by traditional sizing constraints, shoppers can virtually visualize how the clothing would look on models ranging from size XXS to 4XL, with diverse skin tones, body shapes, and hair types.


To further enhance the shopping experience, Google has refined its shopping filters, employing state-of-the-art machine learning and visual matching algorithms. Customers can now effortlessly narrow their search by colors, styles, and patterns, ensuring they find their perfect match in no time. These enhanced features firmly position Google as a leader in revolutionizing the way we browse and select clothing online.


According to a survey conducted by Google and Ipsos, a staggering 59% of online shoppers expressed dissatisfaction with products that looked different on them than expected. In response, Google developed this virtual try-on tool to bridge the gap between expectation and reality. And the company's ambitions don't stop there. They have hinted at expanding the AI technology to include men's apparel, including tops, in the near future, embodying their commitment to consistently improving the digital shopping experience.


Lilian Rincon, Senior Director of Product and Shopping at Google, emphasized the power of their generative AI model, stating, "Our new AI model accurately reflects how clothing drapes, folds, stretches, and forms wrinkles and shadows on a diverse set of real models in various poses." This sophisticated technology ensures a more realistic and immersive try-on experience.


Google is not the only industry player recognizing the importance of reliable virtual try-on experiences. Tech companies like Snap have already adopted augmented reality for their virtual try-on efforts, partnering with established brands such as American Eagle, Gucci, and Men's Wearhouse. A survey conducted by Snap revealed that eight out of ten respondents gained more confidence in their buying decisions after using AR shopping tools. Walmart has also ventured into the virtual try-on space, allowing shoppers to visualize their desired apparel through their "Be Your Own Model" product visualization tool.


By introducing its AI virtual try-on tool, Google has proven once again that they are at the forefront of innovation. With their commitment to providing a more satisfying and accurate online shopping experience, they are setting new standards for the industry. As technology continues to evolve and consumers demand greater convenience, Google's virtual try-on tool exemplifies how AI can bridge the gap between brick-and-mortar shopping and the digital realm.

Get ready to step into the future of fashion with Google's groundbreaking innovation.


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