Our team at Ace Digital Group sure is!
With the festive season just around the corner, we're preparing our clients for a holly, jolly time. And because we love to keep it real and personal, we want to share some insights with you. So, grab your eggnog and let's dive into some trends to ace your holiday marketing in 2023!
Plan of Action
We know how important it is to maximize profits during the holidays. Our team of experts knows that customer behavior during the holidays is critical to success. Research has shown that customers start their holiday shopping well in advance, sometimes up to 79 days before pulling the trigger on a big purchase. That's why understanding consumer behaviors in the 90 days leading up to the sale is essential.
But that's just the beginning – we're all about taking things to the next level. One strategy that we've found highly effective is extending (or starting a sale early) Black Friday/Cyber Monday sales throughout the entire holiday season. This approach helps capture more sales, increase customer loyalty, and boost your overall revenue. And trust us, the results speak for themselves – we've seen firsthand the difference it can make for our clients.
Influencer Marketing
Here at Ace Digital Group, we're big believers in influencer marketing and the amazing results it can bring. But, we don't want to bore you with what you already know. But picture this: influencers with gift guides and blogs. Ah, the perfect combination! Connecting with these influential individuals goes beyond typical partnerships. By collaborating with influencers who curate gift guides and run engaging blogs, you're tapping into a goldmine of opportunities. Not only will your brand visibility skyrocket, but you'll also benefit from the SEO boost that comes with backlinks from these esteemed influencers.
Imagine your products or services featured in a highly sought-after gift guide. It's like having a spotlight shining on your brand, attracting eager shoppers who are actively seeking the perfect presents. Being associated with a well-curated gift guide not only elevates your brand's reputation but also positions you as a trusted source for holiday gifting. And let's not forget the SEO benefits – those valuable backlinks from respected influencers can work wonders for your website's organic search rankings.
Interactive Ads
In this ever-evolving digital world, customer expectations are skyrocketing. It's no longer enough to simply present your products or services in a static ad. Consumers crave experiences, they want to feel connected and engaged with your brand. That's where interactive ads come into play. Imagine capturing your audience's attention with an ad that allows them to interact and dive deeper into what you have to offer. From clickable elements and flip-through galleries to quizzes and virtual experiences, interactive ads provide a whole new level of engagement. And when customers are actively engaged with your brand, they're more likely to make a purchase and, even better, remember you long after the holiday rush.
Omni-Channel Approach
In this fast-paced world, consumers are always on the lookout for the best deals, no matter the channel. According to PWC’s Holiday Trend Report, consumers are doing their research prior to any big sale day. That's why we highly recommend adopting an omni-channel approach to ensure your brand shines bright everywhere your customers are. Whether you're a retailer or an e-commerce business, creating an unforgettable experience is what this holiday season is all about. Here's the secret sauce: personalization. We can't emphasize it enough! When it comes to advertising to your consumer, tailoring your messaging and offerings to their preferences and needs is an absolute game-changer. It's like sprinkling holiday magic that captures their attention and loyalty.
What Else To Keep in Mind for the Holiday Season in 2023?
Based on the Etsy Holiday Trend Report, Candy Core and Grandpa Chic are predicted to be popular themes this holiday season. Candy Core blends the elements of bright colors with the holiday season, bringing a cheerful atmosphere. Grandpa Chic features a vintage vibe, "with weathered details, touches of Harris Tweed, and comfortable textures of corduroy and velvet." Another popular trend is the rustic lifestyle, featuring "foraged decor and vintage pieces" that provide a comforting and warm feeling to the holiday season. In general, the report recommends a minimalist approach to holiday decorations, with a focus on personalization and a touch of style and elegance.
With the holiday season fast approaching, Ace Digital Group is here to help you put your best foot forward in your marketing strategy. By understanding customer behavior and extending Black Friday/Cyber Monday sales throughout the holiday season, you can increase sales, boost customer loyalty and drive revenue. Collaborating with influencers and using interactive ads can offer exciting customer experiences and help capture their attention. Adopting an omni-channel approach that emphasizes personalization can help drive sales and strengthen customer relationships. Consider incorporating the trendy themes of Candy Core, Grandpa Chic, and the rustic lifestyle in your marketing strategy.