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  • Writer's pictureKimberley Carrera

Google launches new Vehicle Ads format

Google rolls out new Vehicle Ads specifically for automotive dealerships and manufacturers, allowing them to showcase their inventory and reach more potential customers.

Female at car dealership
Car shopping just got easier, with Google's Vehicle Ads

As the automotive industry becomes increasingly competitive, digital marketing has become a critical component of attracting and retaining customers. In fact, research shows that over 95% of consumers research vehicles online before making a purchase decision. This makes having a strong online presence more important than ever for automotive dealerships and manufacturers. With more people turning to online platforms to research and purchase vehicles, it's crucial for dealerships and manufacturers to have a strong online presence. That's where Google's new ad format, Vehicle Ads, comes in.


The launch of Vehicle Ads allows businesses to showcase their inventory on Google's search results, making it easy for potential customers to browse and learn about vehicles. With features such as a carousel of high-quality images, interactive videos, and detailed information about each vehicle, businesses can provide a seamless and immersive browsing experience that helps customers make informed purchasing decisions.


Businesses can target their ads to specific audiences based on factors such as location, search queries, and device type, ensuring they reach the right people at the right time. This level of targeting can help businesses increase their visibility and attract more qualified leads, ultimately leading to more sales.

Images of how Vehicle Ads will be displayed on Google
Key features of Vehicle Ads

Some of the key features and benefits of Vehicle Ads:

  • Vehicle Ads allow businesses to showcase their inventory on Google's search results, making it easy for potential customers to browse and learn about vehicles.

  • According to Google, businesses that used Vehicle Ads saw a 50% increase in clicks and a 30% increase in leads compared to traditional search ads.

  • The ad format includes features such as a carousel of high-quality images, interactive videos, and detailed information about each vehicle, such as pricing, model, and location.

  • Businesses can target their ads to specific audiences based on factors such as location, search queries, and device type, ensuring they reach the right people at the right time.

  • Vehicle Ads are currently available to businesses in Canada, the United States, and Germany, with plans to expand to other countries in the future.

If you're seeking innovative ways to leverage this new ad format in your digital marketing strategies, please feel free to get in touch with our team at Ace Digital Group.

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